The brand value of Disney is unparalleled. Popular characters such as Mickey Mouse created and made popular by Disney have gone beyond the movie and cartoon world. Nowadays, people are using Mickey Mouse themes for parties. Such Disney themed parties are more exciting for kids than normal parties. As a result, the value of Mickey Mouse party supplies in shops have risen greatly. Party supply manufacturers are making the most of the risen demand by catering to such Mickey Mouse party needs. Many manufacturers sell Mickey Mouse party supplies directly and prices are very competitive. People are buying more often directly from manufacturers than retailers.